7 Marks of Effective charity series

Mark #5: Exchange

How do you view the poor? When you look at your clients, what do you see? Do you see an object of charity deserving your pity and support? Or do you see a person with something to give?

What would it look like to be blessed by the clients you serve? An important aspect of effective charity is seeing the client as an active participant in their own story of recovery and development, not just as a "charity case." The way we practice this in charity and begin to change our own point of view is through exchange.

In this lesson you will learn how to both meet immediate, pressing needs while, at the same time, eliminating one-way hand outs. Sound impossible?

Join us to learn how you can begin practicing exchange today! You will be amazed at the difference it makes in your charity and in your heart.

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VP of Education ('20-'23)
True Charity Initiative


Executive Director
True Charity Initiative


Jeff Lofting, M.Ed.

Jeff first heard the concepts of "true charity" during the launch of the True Charity Initiative in 2012 at the inaugural Leadership Forum, after which he and his wife joined the TCI Education Committee. He and his wife relocated to Tokyo, Japan, the following year to work for the Department of Defense Education Activity but continued serving at a distance through designing multimedia to promote the philosophy of TCI and its events.

In 2020, Jeff and his family returned to the U.S., where he is now Director of Education for TCI. He earned his Master of Education in Information Science and Learning Technologies with the University of Missouri-Columbia in 2013.
Patrick Jones - Course author
Patrick Jones - Course author

Dr. James Whitford

James Whitford, CEO and founder of True Charity is also the co-founder and Executive Director of the first certified True Charity model in Joplin, Missouri, Watered Gardens Gospel Rescue Mission. James earned his doctorate from the University of Kansas Medical Center in Physical Therapy after which he worked in the specialty field of wound care before his transition to full-time ministry work.
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